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How Fashion is Taking Social Responsibility In Light of COVID 19 Pandemic

Updated: Aug 11, 2020


Social responsibility

As the world continues taking precautions to battle the ongoing pandemic, fashion’s influential names are stepping in with financial support to help the global medical community as well as those whose lives have been altered by the virus.


LVMH

o Donated $2.2 million to the Red Cross in China last month

o Currently utilizing its luxury perfume and cosmetics factories to produce free sanitizing gel for local hospitals and authorities in France

Chiara Ferragni

o Launched online fundraising campaign and raised over $4 million for Italian hospitals

Prada

o Funding two new ICUs in three Milan hospitals

Versace

o Pledged over $200,000 to the intensive care units of the San Raffaele hospital in Milan

Giorgio Armani

o Donated nearly $1.4 million to numerous hospitals in Italy

Marco Bizzarri, the chief executive officer of Gucci

o Personally donated over $100,000 to hospitals in the Emilia-Romagna region of Italy

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